Venice Rollout · Jul 31
Venice Rollout · Jul 31
Everything is approved and moving: trials are live, ads are submitted, and this page is the current state of all of it.
Solid = locked and real · Dashed = placeholder, fills in as assets land
Seven moves. Three done, two in review, the rest behind the reads.
Venice session at 324 Lincoln. Done.
Done>Six reels cut and delivered.
Done>Reels running as trials to non followers.
Live>Kill or Scale call on a Monday.
TBD>Ads submitted, awaiting Meta approval.
In review>Ads submitted, awaiting Google approval.
In review>15 minutes every Monday. Kill or scale.
OngoingSign off is done. The remaining TBDs turn into dates as the trial reads come in.
Morning session at the Venice store. Everything below is built from it. Every video on this page autoplays on loop, tap the speaker for sound.
Six cuts from one shoot, running as trials now. The account's proven posts join the ad pool alongside them. The price hook stays dead.
All four statics, framed the way they land on the feed. The pictures are real. The post frames and numbers are mock, for scale only.
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The reels run as Instagram trials, shown to non followers only. Cold audiences give the honest read. Each trial gets its window, and what lands gets the money.
Trials run behind @nyc_gyro without touching the main grid. Non followers see them cold, which keeps the feedback honest. The 40.5K stay warm for the winners.
Winners graduate twice: to the grid, and to the paid budget behind them.
Trials 4 to 6 rotate in as reads clear. Budget follows the winners.
The feed picks the winner, not us. The win and kill triggers are locked before the first reel posts. Fifteen minutes every Monday: kill what loses, scale what wins.
Running as trials, non followers only
Every drop gets its window
Nothing gets paid budget until it earns it in trials first.
Triggers lockedGets the budget
Paid social
Search + Maps
Two channels, one job each. Meta puts the winner in front of Venice. Google catches everyone it made hungry.
Ads are built and submitted, awaiting Meta approval, on Reels, Feed, and Stories to Venice and the radius. Winning trial content and the account's proven posts carry the spend.
Search and Maps coverage on brand and near-me terms, pointed at calls, directions, and direct orders. Ads are submitted and awaiting Google approval.
The budget: $2,000. The first days run easy at $20 to $50 a day while the pixel reads what works, then spend follows the winners. If the reads call for new bodies, edits, or another shoot, we go make it.
The Google panel once paid is live. Listing numbers pulled live Jul 14. Both search ads are approved, submitted, and in Google review.
Grilled chicken over seasoned rice with white sauce. The NYC cart classic. Order today.
DoorDash carries weight here: 76% of Venice orders arrive through the apps. Google is where the direct shift happens.
This page is the current state of the whole campaign and updates as things move. Questions, one text.